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Tuesday, 5 August 2014

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in China’s Bakery & Cereals Market


The Chinese Bakery and Cereals market is set to see a CAGR of almost 10% in the next four years.

Understanding Consumer Trends andDrivers of Behavior in China’s Bakery & Cereals Market identifies promising future growth of almost 10%. The report provides a detailed insight into new opportunities in the bakery and cereals market in China, enabling you to monitor the development over time. You will gain an explicit understanding of the evolution of consumption habits across the world and a renewed understanding of consumer’s changing lifestyles, enabling you to identify the key areas in which you want to compete in the future.

Reasons to Buy:
·         Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.

·         Identify new opportunities in the bakery and cereals market in China and understand how consumer behavior is evolving rapidly, this will enable you to open up new opportunities and gain the upper hand over competitors.

·         Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in China’s bakery and cereals market should you be thinking of diversifying your business offerings.


Additional report highlights

China’s Bakery & Cereals market is the largest market worldwide by volume, with pre-mid-lifers being the main consumers. Chinese consumers select bakery & cereals based on their ability to meet life stage related needs, however quality is the primary driver of the bakery & Cereals market, motivating over two-fifth of consumption.

Consumers desire on-the-go snacks and enjoy indulging themselves with tasty cakes, cookies, pastries and sweet pies. Bread, rolls, breakfast cereals and cereal bars are seen as an energizing boost during busy days and consumers seek out fresh produce with artisanal influences.

Consumers are becoming more aware of health concerns raised by high amounts of carbohydrates such as excessive weight and high blood glucose levels, this is leading to an increase in yogurt and fresh fruit for breakfast, limiting demand for breakfast cereals and bread rolls.